Privacy Policy
Denim Is Good
Privacy Policy
Last updated: September 2026
Denim Is Good respects your privacy and is committed to protecting personal information that we collect through our website and related services. This Privacy Policy explains what information we may collect, how we use it, when we may disclose it, and how you can contact us about your personal information.
1. Who we are
Denim Is Good is an Australian music and lifestyle publication covering country, Americana, roots, folk, blues, rock and related music and culture.
For the purposes of this Privacy Policy, “Denim Is Good”, “we”, “us” and “our” refers to the entity that operates the Denim Is Good website.
2. Information we collect
Depending on how you interact with our website, we may collect information including:
- your name;
- email address;
- contact details;
- information you provide when contacting us;
- information you provide when subscribing to newsletters or other communications;
- information you provide when entering competitions or promotions;
- information contained in material you submit to us;
- website usage information, such as pages visited, approximate location, browser type, device information and referring website; and
- other information you voluntarily provide to us.
We do not generally need to collect sensitive personal information in order for you to use the website.
3. How we collect information
We may collect personal information when you:
- visit or use the Denim Is Good website;
- subscribe to an email newsletter;
- contact us by email or through a website form;
- submit an article, review, photograph, comment or other material;
- enter a competition or promotion;
- interact with our website or digital communications; or
- otherwise provide information to us.
We may also automatically collect certain technical and usage information through cookies, analytics services and similar technologies.
4. Cookies and analytics
Denim Is Good may use cookies and similar technologies to help operate the website, understand how visitors use the site and improve our content and services.
We may use third-party analytics services to collect information about website traffic and usage. This information may include your IP address, browser and device information, approximate geographic location, pages viewed, referring website and other usage information.
Analytics information is generally collected in aggregated or pseudonymous form where possible.
You can control or disable cookies through your browser settings. Some website functions may not operate correctly if certain cookies are disabled.
5. How we use personal information
We may use personal information to:
- operate and maintain the Denim Is Good website;
- respond to enquiries and communications;
- provide newsletters and other communications you have requested;
- administer competitions, promotions and other activities;
- publish or manage material submitted to us;
- understand how our website is being used;
- improve our content, website and services;
- communicate with contributors, artists, publicists, promoters, venues, advertisers and other business contacts;
- manage advertising and commercial relationships;
- comply with legal and regulatory obligations; and
- carry out other purposes reasonably expected in connection with operating Denim Is Good.
We will not use your personal information for unrelated purposes without your consent where consent is required by law.
6. Email newsletters and marketing
If you subscribe to a Denim Is Good newsletter or other marketing communication, we may use your email address to send you the communications you have requested.
You can unsubscribe from marketing emails at any time by using the unsubscribe facility included in the relevant email or by contacting us.
Unsubscribing from marketing communications does not necessarily remove your details from other records that we are required or permitted to retain.
7. Disclosure of personal information
We may disclose personal information to third parties where reasonably necessary to operate our business and website.
These parties may include:
- website hosting and technology providers;
- email and newsletter service providers;
- analytics providers;
- competition and promotional service providers;
- professional advisers;
- service providers who assist us in operating the website or our business; and
- government agencies or other parties where disclosure is required or authorised by law.
We do not sell or rent your personal information to third parties.
8. Overseas disclosure
Some service providers we use may store or process information outside Australia.
Where personal information is disclosed to an overseas service provider, we take reasonable steps to ensure that appropriate privacy protections are in place where required by applicable Australian privacy law.
9. Links to other websites
The Denim Is Good website may contain links to third-party websites, including websites belonging to artists, venues, festivals, ticketing companies, advertisers and other organisations.
This Privacy Policy does not apply to those websites. You should review the privacy policy of any third-party website you visit.
10. Security of personal information
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Access to and correction of your information
You may request access to personal information we hold about you and ask us to correct information that is inaccurate, incomplete or out of date.
We may need to verify your identity before responding to a request.
In some circumstances, we may be permitted or required by law to refuse access to particular information.
12. Data retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide our services, to maintain appropriate business and financial records, or where otherwise required or permitted by law.
When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it.
13. Children
Denim Is Good is a general audience website and is not specifically directed at children.
We do not knowingly collect personal information from children for the purpose of providing services directly to them. If you believe that a child has provided personal information to us, please contact us so that we can consider appropriate action.
14. Privacy complaints
If you believe we have mishandled your personal information or breached applicable privacy requirements, you may contact us using the details below.
We will review your complaint and endeavour to respond within a reasonable period.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, services or legal obligations.
The updated Privacy Policy will be published on this website with a revised “Last updated” date.
16. Contact us
For questions, requests for access or correction, or privacy complaints, please contact: